Over the years, it has become difficult to deny that NBA 2K games have lapped the NBA Live series. Giannis Antetokounmpo announced as cover athlete. One unofficial accolade is making it on the cover of a video game. 2K Sports revealed that Milwaukee Bucks star Giannis Antetokounmpo will grace the cover of NBA 2K19. This will be the first video game cover for Williamson, who was the No. Smith’s Finals blunder, which helped turn the cover artwork into a meme that made its way through the internet. As an athlete, there are opportunities to earn numerous awards. There will be one more cover athlete announced this week for the Legends edition of the game. Bleacher Report was inspired to create a mock cover inspired by J.R. Results: The moment our campaign dropped, it permeated popular culture and was featured on NBA TV, FS1, ESPN, Sports Illustrated, The Washington Post, the New York Times, Forbes, HypeBeast amongst many others. The spot was the first time that LeBron was seen in his new Lakers jersey, helping drive additional brand buzz during the game launch. Giannis Antetokounmpo's mother told the story of his rise in a follow-up spot to announce that he was 2K's standard edition cover athlete.įinally, when the game launched, LeBron James challenged the entire 2K community to take his throne in an epic 2-minute launch film. Trae Young revealed our tagline, stitched into his suit coat on draft night. We leveraged the words that have come to define him and used them to design a cover that represented LeBron’s impact on basketball, culture, and the world as a whole.įrom there, we extended the buzz around the announcement by by incorporating additional athletes within the 2K family. The year-long effort kicked off with the announcement of LeBron James-a living legend-as NBA 2K19’s 20th-anniversary edition cover athlete. Solution: In anticipation of the 20th-anniversary release of NBA 2K19, we created a campaign that transcended culture by empowering gamers to craft their own legacies and make their names known by all. And it is through these narratives that the world finds inspiration. Insight : Behind every name is a narrative that shapes its legacy. Earlier this summer, NBA 2K announced that LeBron James would grace the cover of their 20th Anniversary Edition of NBA 2K19. Our challenge was to help the brand take a similar step-from basketball icon to cultural icon. They announced that Milwaukee Bucks star Giannis Antetokounmpo is the official. Challenge: With the introduction of a new open-world concept called “The Neighborhood,” NBA 2K19 finally stepped outside the confines of the basketball court. This morning the folks at 2K Games went to Athens, Greece for an official announcement for the cover of NBA 2K19.
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